Minutes of meeting.
Date: 08/10/10 Time: 10:00 Location: County Hall, Chelmsford.
Present: Elli Constantatou, Paul Frost, Gemma Patterson, Richard Olden.
Content of meeting:
Elli explained that she was looking to promote Essex using the medium of animation. The best animations will then go on the visitessex.com website.
Ellie began by telling the group about her concerns about the impact of a new tv programme called The Only Way Is Essex. The tv show follows a group of young actors playing out their imaginary daily lives in Essex, dating, working, socialising etc. The cast are heavily stereotyped with the girls being blonde, orange skinned and with implants.
it has taken the Essex Tourist Board many years to dispel the Essex Girl stigma and this programme is once again damaging the counties reputation.
The group explained that they were unsure about Elli's requirements and put some questions to her:
Q: Did Elli want one particular location chosen to promote or Essex as a whole?
A: She would like us to showcase Essex as a county using animations to show the top ten most popular places.
Q: How long should the animation be?
A: As long as it takes to get the message across.
Q: Would she like sound with the animation?
A: Yes, if possible.
Q: What age group would she like it aimed at?
A: 25-35
Q: Are there any particular aspects of the 'Essex Experience' she'd like us to emphasise?
A: Iteraction and Experiences. Such as Audley End House where staff dress up in period costume to create an immersive experience.
Q: Are there any places in Essex Elli would like us to showcase?
A: The ECC are particularly proud of what the new VAF (Visual Arts Facility) in Colchester can offer the people of Essex once completed.
We presented 6 concepts to Elli and asked her oppinions on them. She liked them all but preferred the 'pop up' surprise effect of the rotating globe with cartoon places appearing.
The group arranged with Elli to keep in regular contact to keep her updated with progress.
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